The popular photo-sharing app Instagram is offering its 50 million users the chance to become an anchor photographer with a unique photo editing feature that has become popular over the past year. But Instagram has not only provided a creative new medium for aspiring photographers, but also for brands. Many brands have taken the opportunity to give consumers an artistic look behind the scenes of their product and service offering.
Today, some brands use Instagram to give consumers a behind-the-scenes look at sporting events or fashion shows. Some brands even recruit highly influential Instagram users for advertising purposes. Here are some brands that are using Instagram effectively for marketing, branding and promotion:
Red Bull: From major social media like Facebook and
Twitter to new and unknown social apps like the popular video sharing app Biddy, Red Bull is the undisputed industry leader in online marketing – and its presence on Instagram is no exception. Exception Red Bull releases an “everyday cool” photo and supports the “Flying Friday” tradition to keep fans and Followers engaged. However, Red Bull doesn’t stop posting attractive content; the brand can also “like” other users’ photos.
Puma: Instead of celebrating shoes, Puma Instagram was created to highlight all the amazing places shoes can take you. Puma is known for posting amazing Instagrammer photos and taking photos at major events around the world. Puma even sent some very lucky and influential Instagrammers to Abu Dhabi to Instagram the Volvo Ocean Race. Since Puma doesn’t have the followers of other brands like Red Bull, this strategy of getting influencers to photograph events is a great way to get a lot of people to view the photos.
Tiffany’s: Tiffany took to Instagram as part of their True Love campaign.
She hired famous fashion bloggers to shoot the love story in Paris and New York and posted them on Instagram. Tiffany also offers couples the option to post their photos using Tiffany’s downloadable Instagram filters. In addition to integrating Instagram into her True Love campaign, Tiffany also used the photo-sharing app to give fans a glimpse into the jewelry making process.
Although instagram downloader is still a relatively new medium in online marketing, more and more brands are realizing the power and benefits of using the photo-sharing app for marketing purposes. Although integrating Instagram into a company’s social media strategy requires a lot of creativity and thought, those who have done it have seen great results and the platform has been very well received by users.